Sales Directors’ Forum (SDF)

We bring together Sales Directors with leading retail and food service figures to hear about their future plans and for a regular exchange of views and debate.

The forums are a useful way to engage with retailers less formally and are open to Sales Directors/Managers and those with a commercial interest including Export and Account Managers.

The forum is Chaired by Tony Jones, Sales Director Grocery of Tilda.

Committee purpose

The Forum keeps FDF members up to date with the strategic plans of their retail and food service customers.

  • Enables suppliers to hear about the future changes in the retail and food service landscape.

  • A chance to hear about other activities relating to commercial relationships including the Groceries Code of Practice.

  • Opportunities to network with peers in FDF member and non member companies.

SDF documents

Why join?

  • Insights into the latest retail and consumer trends helping you stay up to date

  • Engage with retailers and food service customers and hear about their upcoming plans in order to boost your sales

  •  Opportunity to network and share insights with other members

Committee lead

Latest updates

Don’t let your surplus stock go to waste this Bank Holiday weekend

While the nation celebrates the Jubilee, the extended Bank Holiday weekend could play havoc with forecasting and deliveries. But this doesn’t have to mean stock going to waste.

 

FDF affiliate member Company Shop Group offers a one-stop solution for your surplus – if you can eat it, use it or wear it, we can take it.

 

Not only that, but we will unlock the value from your stock by enabling you to sell or donate it, meaning you can enjoy a financial or social return; or a blend of both.

 

Whether it’s short-dated stock, caused by fluctuating forecasts, or product that requires some form of intervention – such as relabelling or repackaging – we can help. With over 50 years’ experience, BRC certification, and approval from every major UK retailer to redistribute own label, we make sure products are redistributed safely and compliantly. And, through our member-based stores, we also maintain the highest levels of brand integrity for you and your products.

 

We’re here throughout the Bank Holiday weekend, so please get in touch to find out how we can help you at surplus@companyshopgroup.co.uk. You can see our full redistribution expertise here.

FDF Sales Director Forum – RangeMe, 3 March

For our next Sales Director Forum we are pleased to be joined by Nicky Jackson, Founder & CEO of RangeMe.

RangeMe first launched in 2014 and is now used by more than 15,000 retail buyers in the UK, Benelux region, North America, and Asia Pacific. The platform enables suppliers to showcase their ranges and link with retail buyers looking to discover new products and discover new trends. Buyers from Tesco, Co-Op, Asda and now Iceland are using RangeMe’s software to source emerging products across grocery, chilled and frozen.

Join us on Thurs 3 March at 9am to learn more about how they work with retailers, their strategic plans and priorities and an update on current trends.

Register your place 

 

Committee members

Organisation Name Job title
A & R House (BCL) Ltd Alistair House Director
A L Simpkin & Co Ltd Karen Simpkin Joint Managing Director
AB Mauri UK & Ireland Andrew Pollard Managing Director
AB World Foods Ltd. Joanne Corry Sales Director
Agrico UK Ltd Alex Moore Sales Manager
Ahmad Tea Limited Ali Afshar General Manager
Ajinomoto Foods Europe sas Phil Platt General Manager UK & Ireland
Alara Alex Smith Founding director
Antonelli Bros Ltd Mark Antonelli Director of Sales & Technical Support
apetito Ltd Carol James Catering Consultant
apetito Ltd Ian Stone Sales, Marketing & Development Director
apetito Ltd Neil Hargreaves Customer Experience and Development Manager
apetito Ltd Richard Woodward Head of Marketing - Wiltshire Farm Foods
Associated British Foods Plc Andrew Mayhew Managing Director
Associated British Foods Plc Sarah Arrowsmith Chief Executive - Grocery
Bel UK Ltd Jon Merry Head of Sales Development and Strategy
Bells of Lazonby Ltd Josh Boydell-Smith Head of Brand and Marketing
Bells of Lazonby Ltd Michael Bell Director
Bennett Opie Ltd Christopher Opie Managing Director
Bettys & Taylors of Harrogate Ltd Matthew Huffer Commercial Director
Birds Eye - Iglo Foods Wayne Hudson Managing Director
Blounce Ltd Peter Baker Managing Director
Bosse Interspice Ltd (formerly Hagesud Bosse UK Ltd) Jensen Bosse Director
Britannia Tea Co Ltd Mohammad Beyad Tea Director
British Sugar Mark Ian Carr Group Chief Executive
Britvic Plc Steve Smith Director of EMEA
Burton's Foods Ltd Jo Harwood Sales Director
Burton's Foods Ltd Wills Jennings Business Unit Controller
Calbee UK Ltd Jon Wood Commercial Director
Camstar Herbs Ltd Edward Starke Managing Director
Camstar Ingredients Ltd Tracey Clark Sales Director
Cargill PLC Katy Quinlan UK Quality Manager
Cargill PLC Lena Patel Key Account Team Leader
Cargill PLC Mariusz Necki Sweeteners Segment Managers
Cargill PLC Viktorija Kanatova Account Manager
Coca-Cola Europacific Partners Debbie Gilroy Exec Assistant
Coca-Cola Europacific Partners Rebecca Dixon Reporting & Insights Professional
Coca-Cola Great Britain Jon Woods General Manager - Great Britain & Ireland
Colian UK Ltd (formerly Elizabeth Shaw Ltd) Karen Crawford Managing Director
Coppola Foods Limited Ernesto Coppola CEO
Daymer Ingredients Limited James Brace Sales Director
Deans of Huntly Ltd Bill A Dean Managing Director
Dr Schaer Bradley Grimshaw Managing Director
Ella's Kitchen (Brands) Ltd Will Howard Sales Director
Farmhouse Biscuits Ltd Gillian McIvor Director
Farmhouse Biscuits Ltd Tony Birbeck Commercial Director
Ferrero UK Ltd Jason Sutherland UK & Ireland Sales Director
FR Benson & Partners Ltd. Richard Benson Managing Director
Froneri International Ltd Ross Elsworth IN HOME CHANNEL SALES CONTROLLER
Gordon Rhodes & Sons James Rhodes Director
Griffith Foods Catherine Dearlove Technical Sales Account Manager
H.J. Langdon & Co Pty Ltd Gary Butcher Senior Business Manager
Hamlyns of Scotland Ltd Alan Meikle Managing Director
HARIBO Dunhills (Pontefract) PLC Rebecca Fox Retail Manager
Image on Foods Limited Tim Hopcroft Managing Director
Ingredion UK Limited Mike Croghan Senior Director Strategy & Business Development
Innovate Foods Ltd Tim Page Commercial Director
Jardox Ltd Phil Moran Sales and Marketing Director
John Hill Foods Ltd Carolyn Smith Managing Director
Kavli Ltd Mark Butel Head of Sales
KP Snacks Ltd Andy Riddle Sales Director Brands
KP Snacks Ltd Ruth Tolchard Snacks Controller
Lactalis McLelland ltd Mike Chatters Sales Director
Lactalis Nestlé Chilled Dairy Company Ltd Rob Bowden Commercial Director
Lamb Weston / Meijer UK Ltd Nigel Phillips Country Sales Manager
Lionel Hitchen Limited Tim Brown Sales and Marketing Director
Macphie Ltd Anna Massie Business Development Manager
Macphie Ltd Damon Ratcliffe Head of Sales
Macphie Ltd Edward Widdowson Head of Sales
Macphie Ltd Estefania Di Cuffa
Made For Drink - Ruscombe Artisan Food & Drink Ltd. Jen Featherstone Director
Mars Wrigley Confectionery UK Phil Shaw Head of Sales
Mars Wrigley Confectionery UK Rezwan Hassan Vice President Sales - Mars Chocolate UK
Maxons Ltd Chris Pitchfork Managing Director
McCain Foods (GB) Ltd Alan Castle Head of Customer Marketing
McCain Foods (GB) Ltd Andrew Hoff Retail Sales Director
McCain Foods (GB) Ltd Howard Snape Regional President - GB & Ireland
McCain Foods (GB) Ltd Lesley Benson Executive Assistant
McCain Foods (GB) Ltd Stuart Herd Commercial Director
Mondelez UK Limited Daniel Shepard Category Controller - Meals
Mondelez UK Limited Mark Stananought Customer Development Director
Mondelez UK Limited Rainer Goerg SRP Manager
Morning Foods Ltd Andrew Rutter Commercial Director
Morning Foods Ltd Justin Lobb Commercial Controller
Nairn's Oatcakes Ltd Amy Morrison account controller
Nairn's Oatcakes Ltd John T Holroyd Business Development Director
Nairn's Oatcakes Ltd Paddy Cronin Sales Director
Nestlé UK Ltd James Jenkins Sales Controller
Nestlé UK Ltd Jane Peacock Commercial Manager
Nestlé UK Ltd Mark McKenzie Group Sales Director - Nestle UK & Ireland
New England Seafood International Ltd Alex Armstrong National Account Manager
New England Seafood International Ltd Emma Aitchison Account Manager
New England Seafood International Ltd Steven Reeves Sales Director
Nim's Fruit Ltd Nimisha Raja CEO
Nurture Brands Adam Draper Managing Director
Nutricia Ltd. T/A Danone UK Amandine King National Account Manager
Pepsico UK & Ireland Jason Richards SVP & General Manager
Pepsico UK & Ireland Jonathan Kyle Head of UK Sales
Perfetti Van Melle UK Ltd Chris Rainbow National Field Sales Manager
Perfetti Van Melle UK Ltd Jonny Briscoe Managing Director
Premier Foods Plc Alex Gilmore UK Customer Director - Sweet Treats
Premier Foods Plc Courtney Lewis Customer Director
Premier Foods Plc Ellie Krupa UK Customer Director, Grocery
Premier Foods Plc Richard Martin Commercial Director
Premier Foods Plc Sarah-Jayne Conrad Customer Director
Premier Foodservice Ltd James Porter Channel Controller - Foodservice
R.D. Blackwood & Son (Production) Ltd Geoffrey Race Director
Rakusen's Limited Andrew Simpson Managing Director.
Rebel Kitchen Nick Stratton Head of International and UK Wholesale
Richardson Milling (UK) Ltd Brin Hughes Agronomy Manager
Ripon Select Foods Ltd Sarah P. Cooper Joint Managing Director
Santa Maria UK Ltd David Edwards Business Controller
Sco-Fro Group Ltd Alasdair Beaton Managing Director - Grocery Division
Sedamyl Ltd Elena Frandino Managing Director
Silvery Tweed Cereals Robert Gladstone Managing Director
Storck UK Ltd Andy Mutton Sales Director
T.W. Laycock & Sons Ltd Nicholas Hempel Partner
Tata Consumer Products (formerly Tetley) Dan Clemence Sales & Customer Director UK
Tata Consumer Products (formerly Tetley) Jackie Doubtfire Senior Business Manager
Tayto Group Limited Stephen Hutchinson Managing Director
TCI International Ltd Simon Cripps CEO (Assoc. Rep of SSA)
Tereos UK & Ireland Ltd Melanie Guthertz Account Manager
The Anglesey Sea Salt Company Ltd Alison Lea-Wilson Director
The Bart Ingredients Company Limited David Collard Chief Executive Officer
The Gluten Free Bakery Rana Righton Managing Director
The Healthy Food Development Ltd. Balazs Lederer Managing Director
The Healthy Food Development Ltd. Katalin Venesz Business Development Manager
The Jordans, Dorset & Ryvita Company Limited Darren Lynn International New Business Manager
Thomas Tunnock Limited Fergus Loudon Operations Director
Tilda Limited Anthony Jones Sales Director Grocery
Tregroes Waffles Kees Huysmans Managing Director
Twinings Ovaltine Alan Rootkin Sales Director UK & I
Twinings Ovaltine Gill Close Commercial Strategy & Planning Director
Unibond International Jason Parsons Sales and Sourcing Director
Unilever UK Limited Richard Sadler Customer Director
Upbeat Drinks Mark Jones Director
Verstegen Spices & Sauces UK Ltd Jon Childs General Manager UK
Virani Food Products Limited Milan Shah Director
Walkers Nonsuch Ltd Emma Walker Export Sales Director
Warburtons Ltd Colin Bebbington Sales Director
White's Speedicook Ltd James Mathers General Manager
White's Speedicook Ltd Mark Gowdy Commercial Director
William Santus & Co Ltd Antony Winnard Joint Managing Director